Artificial Sweetener - is not a sweet deal.

We feel passionate about this topic. Reason being is because we would never create products with artificial sweeteners in them, you can see our reasoning for this below.

The Simple Truth - is that sugar is still 10 times better for you than artificial sweeteners. 

Let's look at some facts. 

💠 Will reducing added sugar benefit your health - short answer is yet. But is removing sugar completely from your diet a good thing? No. Added sugar is sugar that wouldn't normally be present in the food and would be something that you'd add e.g.  a topping of honey onto your yogurt. Natural occurring sugars e.g. fruit sugars are a great source of energy, as well as  helping to keep things in balance. 

💠 An American Journal of Clinical NutritionTrusted Source study that followed more than 350,000 adults for over a decade found that added sugar consumption was not linked to an increased risk for death.

In saying that - of course you don't wan to overdo sugar, and then anything for that matter (including potato chips, cheese etc) - as this can lead to obesity/ weight gain that lead to other health problems. Key is moderation.

💠Contrary to popular belief - consumption of sweeteners like aspartame, saccharin, and sucralose are actually linked to weight gain, not weight loss, according to an analysis of 37 studies published in the Canadian Medical Association Journal. What’s more, they were tied to a higher risk for high blood pressure, type 2 diabetes, metabolic syndrome, heart attacks, and stroke.

Experts still don’t fully understand how these types of sweeteners affect the body. But mounting evidence suggests that they can have a negative impact on blood sugar, make it harder to keep your appetite in check, and even mess with your gut bacteria. And those things could put you at risk for obesity and related health problems.*

💠Some research on long - term daily use of artificial sweeteners suggest a link to higher risk of stroke, heart disease and death overall. **

We DO NOT RECOMMEND artificial sweeteners in place of sugar. 

You can eat sugar in moderation if you know how to control your sugar eating habits, then there is absolutely nothing wrong with it. Let's not demonise sugar, there are far more dangerous things out there, than a sweet biscuit. 

* Health Line Online Source - 8 Big Lies about Sugar we Should Unlearn

** Myoclinic.org - Artificial Sweeteners and other Sugar Substitutes